From u/heardme
Pretty sure most of you know $FUBO has been shorted like crazy since the news of their Victory acquisition. It shot up 33% with the news and has since lost most of those gains. I'm here to tell you why the shorts are wrong and why this is a MASSIVE opportunity for us.
First, I'd like to address the issue of profitability. It was founded in 2015and being a young, growing company and isn't profitable yet. To put things into perspective, even Netflix which was founded in 1997 wasn't profitable until 2003. Fubo has more competition today than Netflix did back then, but it's still growing rapidly.
Q3 Results: https://www.yahoo.com/now/fubotv-announces-q3-2020-results-210500756.html

Revenues were $61.2 million, a 47% increase year-over-year on a pro forma basis, or +71% excluding 2019 licensing revenue from the FaceBank AG business, sold in July 2020. This growth was driven by continued subscriber expansion, an increase in subscription Average Revenue Per User (ARPU) and growth of advertising sales:
- Subscription revenue increased 64% year-over-year to $53.4 million.
- Advertising revenue increased 153% year-over-year to $7.5 million.
Paid subscribers at quarter end totaled 455,000, an increase of 58% year-over-year.
Average Revenue Per User (ARPU) per month was $67.70, up 14% year-over-year.
Total content hours streamed by fuboTV users (paid and free trial) in the quarter increased 83% year-over-year to 133.3 million hours.
Monthly active users (MAUs) watched 121 hours per month on average in the quarter, an increase of 20% year-over-year.

Q4 Preliminary Results:
https://ir.fubo.tv/news/news-details/2021/fuboTV-Announces-Preliminary-Fourth-Quarter-2020-Revenue-and-Subscriber-Growth/default.aspx

Q4 total revenue is expected to be between $94-$98 million, a 77% to 84% increase year-over-year.* Prior guidance was $80-$85 million.
Paid subscribers at year-end are expected to exceed 545,000, an increase of more than 72% year-over-year. Prior guidance was 500,000-510,000 subscribers.

It smashed its previous guidance because sports and normality are returning. Also note that Fubo was still growing rapidly during the pandemic despite the lack of sports which is its primary focus. This is huge and it will continue to grow faster as sports start to return to normal.
FUBO is estimated to announce earnings between Jan 25, 2021 and Feb 03, 2021

Most of us know that Fubo was opportunistically hit by short sellers (Kerrisdale/Rich Greendfield) as their lock up period expired. This made the stock tank considerably from it's high of $60. The short argument is that integrated sports betting is a pipe dream, and that its not profitable yet.
As mentioned earlier, it took Netflix a while to scale up and become profitable. At the rate Fubo is growing, they are going to be profitable sooner than later. This isn't even an argument to me, as they scale up a few things will happen:
- Customer acquisition costs will become a lower and lower percentage of revenue.
- Since they license their content, they need scale to turn those licensing costs to profit (just like Netflix did)
- More customers mean they can charge more for advertising. (More on this later)
Fubo very clearly addressed the issue of integrated sports betting with the acquisition of Vigtory. The bear thesis is weakening significantly. Almost nonexistent.

Now, on to the NBA:
https://www.forbes.com/sites/bethkindig/2021/12/31/fubotv-solid-positioning-for-sports-betting/?sh=5fadb7c69cb5
"Over the past few years, Sky Media led investment rounds in FuboTV along with Fox for a 39% stake. This investment round was increased in late 2017/early 2018 with Sky Media holding Board positions. The former NBA commissioner was also part of the last $15 million round. Media has gone through some very big M&A shifts at the top-level with Comcast acquiring Sky and Disney acquiring 21st Century Fox. However, for FuboTV’s formative years, the company was influenced by arguably the top sports betting company in the world – Sky Media from the UK. The Comcast-owned Sky Media is still a backer for FuboTV along with Disney."
David Stern, the late former NBA commissioner was involved in funding of Fubo. The current NBA commissioner Adam Silver worked extremely closely with his mentor. I've been a lifelong NBA fan and I had doubts in Adam Silver but I think he's done a fantastic job with the NBA.
Why am I bringing up the NBA?
https://www.casino.org/news/nba-considering-betting-broadcasts-could-help-draftkings/ (check the date of this and check the date of the Fubo Vigtory announcement)
People are missing some key elements to the NBA announcement: this announcement was made literally the DAY after the Fubo Victory acquisition. People are missing the link between the NBA and Fubo, let alone the timing. Fact check me, they were announced a day apart and Fubo is the ONLY company with plans of an integrated sports betting broadcast platform.
The NBA wants to get into this because they know viewers watch games for longer with sports betting and fantasy leagues (which is why I think they threw in DraftKings)

Now, lets look into two key acquisitions:
- Vigtory - Fubo acquired them and put their co-founder in charge of integrated sports betting along with their licenses and tech.
Balto - This one is another thing bears are missing. They claim this acquisition was to get into sports betting, it wasn't this was for their fantasy sports platform which Fubo is also planning on integrating.

Fubo is going to be an absolute monster going forward. It is trading at a discount thanks to shorts https://www.marketwatch.com/investing/stock/fubo
34m shares short, 62.5% of float shorted. This thing is PRIMED for an epic squeeze AND it's valued at a discount right now.
Since the Vigtory acquisition, new price targets came out ranging from $47 to $60.
Short term, I'm confident this thing will pop soon. It was hammered down after the Vigtory announcement by shorts, followed by a low volume selloff Friday. It's trading at imo, a massive discount right now.
Long term, this thing is shaping up to be a unique competitor in streaming/sports betting.

TL;DR - get in long, one way or another. Commons, LEAPS, anything... this thing is going to explode as we inch towards earnings (expected late January to mid-February). We got massive revenue growth, we have strong tailwinds with the return of sports, we have the NBA basically saying they're in as long as Fubo can execute.

$FUBO DD - Connecting the dots, this thing is going to be a MONSTER.

Revenues were $61.2 million, a 47% increase year-over-year on a pro forma basis, or +71% excluding 2019 licensing revenue from the FaceBank AG business, sold in July 2020. This growth was driven by continued subscriber expansion, an increase in subscription Average Revenue Per User (ARPU) and growth of advertising sales:
- Subscription revenue increased 64% year-over-year to $53.4 million.
- Advertising revenue increased 153% year-over-year to $7.5 million.
Paid subscribers at quarter end totaled 455,000, an increase of 58% year-over-year.
Average Revenue Per User (ARPU) per month was $67.70, up 14% year-over-year.
Total content hours streamed by fuboTV users (paid and free trial) in the quarter increased 83% year-over-year to 133.3 million hours.
Monthly active users (MAUs) watched 121 hours per month on average in the quarter, an increase of 20% year-over-year.

Q4 Preliminary Results:
https://ir.fubo.tv/news/news-details/2021/fuboTV-Announces-Preliminary-Fourth-Quarter-2020-Revenue-and-Subscriber-Growth/default.aspx

Q4 total revenue is expected to be between $94-$98 million, a 77% to 84% increase year-over-year.* Prior guidance was $80-$85 million.
Paid subscribers at year-end are expected to exceed 545,000, an increase of more than 72% year-over-year. Prior guidance was 500,000-510,000 subscribers.

FIRE. What it's like, how to get there.

1What retiring early is like

It's fucking great.
I wake up happy, I do pretty much whatever I want during the day, I go to sleep happy.
I indulge my limited passions and hobbies, I plunge down fascinating rabbit holes of knowledge, I bugger off to places for months at a time (harder with Brexit, you xenophobic malcontents), I spend time with people I want to. I feel smug.
I don't have an alarm waking me up, I don't need to take any shit off anyone, I don't burn 90 mins a day on a loud bus screeching stop announcements at 90db in my ear.
In the summer I sometimes pop over to the local greenery, have a pint and meal, read a book, soak up the sun. Great stuff.
My phone is always on silent. It can wait.
People occasionally ask me “what I do all day”. If your imagination is so limited, living in such an incredible time, with so much at your fingertips, that the question even crosses your mind, then carry on working and bitching about it, you don't know how to be happy.
“Scipio used to say that he was never less idle than when he had nothing to do “ - Cicero, On Duties.

2How to get there

2.1Difficulty modes

2.1.1Easy mode: Get free university education, get a good job, buy a cheap house

Not too difficult if you were born in 1972. Easy mode is now disabled in the UK. Maybe available in foreign versions of the game, such as in Greece or Denmark.

2.1.2Medium mode: Don't have kids

I swear to god, I have been pretty lucky not to accidentally father a crotch goblin, and believe me, little Goocho often vetoed my brain. Use contraceptives. Notice how all the shit hole countries don't give women control over their reproduction.
If I had foolishly crapped out a kid, I would have had to work another 10 years at least I reckon. Ugh.
Borrow kids to play with them, and return when they start crying.

2.1.3Hard mode: Have kids

Look, if you are spending 100k or whatever to raise a kid I don't know what to tell you, at least you got laid eh?
I hope you enjoy working like I didn't. Seriously, if you have a job you like, great stuff, things will be much easier for you. The impetus to leave it won't be so great. The point of all this is to be happy after all!

2.2Control your costs

Filling your house full of nonsense is consumerism at it's worst.
I practice a kind of minimalism. So I don't own a freezer, a cooker or a dish washing machine. Guess what? They will never need repairing or replacing! But I do own an amazing OLED tv, a solid speaker system, loads of films and books. Minimalism is a whole other subject, and attracts the mentally ill who take it to extremes. Spend money on a decent mattress you fools.
Subscriptions are death by a thousand cuts, and will weigh you down. However Netflix and Amazon Prime are great. Shades of grey.
Screw charities, charity workers get paid salaries and you are supposed to give for free? Nope. Begging scum. “it is only the price of a coffee”, bitch please, I pay 10p a cup for my lovely coffee.
Pay your taxes. Don't be a leech on society.
Live in a small house.
Aldi is great.
If you don't get married, you can't get ruinously divorced, .
Insurance is generally a scam, if you are drunkenly fucking up so regularly than you need your phone insured, sort your life out.
You really need that car? Hmmm. If you are driving to the supermarket and paying for the gym, you are an idiot. Those two cancel each other out.
Only unhappy people play the lottery.
Buy a decent phone for £200, pay £5 a month for service. You think iFruit users will look down upon you? Comparison is the thief of joy.
DIY accomplishments are mentally rewarding, great exercise and cheap – or you can throw money at a problem to make it go away, this is the point of money after all, we sell and buy time with it. Before I buy anything big, I ask myself, is this worth x days sitting in an office for?
Spend your money how you like, I am not your mum.
Enjoy what you have.

2.3Plan a little

Write down (don't guess) how much you spend a month over a couple of years.
For investments, assume inflation cancels out general increase in non distributing equity value. This is all a rough guessing game anyway, don't pretend it isn't.
I think there are two ways to look at when you can stop working:

2.3.1Cash drawdown per month until death

If you assume you are going to die around 85 (actuarial tables available online), divide your cash + private pension wealth + state pension amount will pay you until age 85 by the number of months left to live, this tells you how much you can spend a month before you die. Sounds like enough? Investment appreciation means you might have more than that.

2.3.2Cash dividends per month

You have a lumpsum of wealth. Flexible uk pension rules means you no longer need to take the annuity gamble. 4% returns a year seems conservatively doable. Can you live on that? Means you die with a load of cash. Stash it in your silk lined coffin.

2.4Play it safe, but not too safe

Assume laws and taxes will change. Don't count too much on that state pension.
If the NHS falls ill itself, you might need some cash to go private. Good luck getting that hip surgery in the next 12 months post covid!
If the stock market takes a 10% dump, you must still sleep soundly. Don't live too close to the edge.
Assume and hope your parents will spend all their wealth on themselves, having a happy end of life in an old folks home. Points off as a human being for relying on your parent snuffing it for free money.
What if your body conks out and you start shitting yourself and have to pay 4k a month to be served Dickensian gruel in a nursing home? Trust in the societal safety net? Work another 5 years just in case? Keep a cyanide pill by the bed? Sell your house I guess? I'm rolling the dice on this one. Maybe dancing in VR and these 50 degree Victorian terrace stairs will keep me fit (or kill me).

2.5Personal Story

Went to Uni, got a Computering degree, got a job I liked, autistic-ally worked at it, got paid lots of money, bought a house at 26 for 48k, parents threw in 10k to get rid of me, paid off the mortgage in 30 months.
After 8 years in said job, started to dislike it, took 6 months off work. Worked another 2 years before I got made redundant, 15k for doing nothing? Yes please!
Worked about half the time from age 32 to 46 as Contractor scum, in jobs I generally disliked or eventually hated. Had 2-3 years between jobs. Snatching retirement chunks from the future. I figured, why leave retirement until I am too old to enjoy it? Took around 3 months to get a new job each time, I didn't care, I loved not working!
Played casino blackjack for a couple of years for ~8 hours a week, made £12k. Shuffling machines have stopped all that now, was bored of it anyway.
Decided at 40 I had better get a pension, threw money at it when working.
So at 46, when I walked out on the pathetic management at my last gig (FIS Birmingham, you see when you are retired, you really don't have to give a shit!), I had worked for a total of ~15 years, thoroughly enjoyed not working and was sick of working.
At 47 I realised maybe I don't actually need another job? Started paying real attention to my finances.
At 48, I have 110k cash & 140k pension = 250k. 4% a year dividends = 10k a year. I can live happily on that.
£800 a month is enough. I spent £350 a month in December and January, had a great time. Will get a PS5 when available, boiler is bound to break eventually. It all evens out.
My state pension fortells a sickly £117 per week. Meh. Forgive me for not factoring that in too much. Who knows where I will be in 20 years? Hopefully sleeping in late without an alarm clock.

$FUBO DD - Why I believe there is massive upside

Pretty sure most of you know $FUBO has been shorted like crazy since the news of their Victory acquisition. It shot up 33% with the news and has since lost most of those gains. I'm here to tell you why the shorts are wrong and why this is a MASSIVE opportunity.
First, I'd like to address the issue of profitability. It was founded in 2015 and being a young, growing company and isn't profitable yet. To put things into perspective, even Netflix which was founded in 1997 wasn't profitable until 2003. FuboTv has more competition today than Netflix did back then, but it's still growing rapidly.
Q3 Results: https://www.yahoo.com/now/fubotv-announces-q3-2020-results-210500756.html
Revenues were $61.2 million, a 47% increase year-over-year on a pro forma basis, or +71% excluding 2019 licensing revenue from the FaceBank AG business, sold in July 2020. This growth was driven by continued subscriber expansion, an increase in subscription Average Revenue Per User (ARPU) and growth of advertising sales:
Subscription revenue increased 64% year-over-year to $53.4 million.
Advertising revenue increased 153% year-over-year to $7.5 million.
Paid subscribers at quarter end totaled 455,000, an increase of 58% year-over-year.
Average Revenue Per User (ARPU) per month was $67.70, up 14% year-over-year.
Total content hours streamed by fuboTV users (paid and free trial) in the quarter increased 83% year-over-year to 133.3 million hours.
Monthly active users (MAUs) watched 121 hours per month on average in the quarter, an increase of 20% year-over-year.
Q4 Preliminary Results:
https://ir.fubo.tv/news/news-details/2021/fuboTV-Announces-Preliminary-Fourth-Quarter-2020-Revenue-and-Subscriber-Growth/default.aspx
Q4 total revenue is expected to be between $94-$98 million, a 77% to 84% increase year-over-year.* Prior guidance was $80-$85 million.
Paid subscribers at year-end are expected to exceed 545,000, an increase of more than 72% year-over-year. Prior guidance was 500,000-510,000 subscribers.
It smashed its previous guidance because sports and normality are returning. Also note that Fubo was still growing rapidly during the pandemic despite the lack of sports which is its primary focus. This is huge and it will continue to grow faster as sports start to return to normal.
FUBO is estimated to announce earnings between Feb-March 2021
Most of us know that Fubo was opportunistically hit by short sellers (Kerrisdale/Rich Greendfield) as their lock up period expired. This made the stock tank considerably from it's high of $60. The short argument is that integrated sports betting is a pipe dream, and that its not profitable yet.
As mentioned earlier, it took Netflix a while to scale up and become profitable. At the rate Fubo is growing, they are going to be profitable sooner than later. This isn't even an argument to me, as they scale up a few things will happen:
- Customer acquisition costs will become a lower and lower percentage of revenue.
- Since they license their content, they need scale to turn those licensing costs to profit (just like Netflix did)
- More customers mean they can charge more for advertising. (More on this later)
Fubo very clearly addressed the issue of integrated sports betting with the acquisition of Vigtory. The bear thesis is weakening significantly. Almost nonexistent.
Now, on to the NBA:
https://www.forbes.com/sites/bethkindig/2021/12/31/fubotv-solid-positioning-for-sports-betting/?sh=5fadb7c69cb5
"Over the past few years, Sky Media led investment rounds in FuboTV along with Fox for a 39% stake. This investment round was increased in late 2017/early 2018 with Sky Media holding Board positions. The former NBA commissioner was also part of the last $15 million round. Media has gone through some very big M&A shifts at the top-level with Comcast acquiring Sky and Disney acquiring 21st Century Fox. However, for FuboTV’s formative years, the company was influenced by arguably the top sports betting company in the world – Sky Media from the UK. The Comcast-owned Sky Media is still a backer for FuboTV along with Disney."
David Stern, the late former NBA commissioner was involved in funding of Fubo. The current NBA commissioner Adam Silver worked extremely closely with his mentor. I've been a lifelong NBA fan and I had doubts in Adam Silver but I think he's done a fantastic job with the NBA.
Why am I bringing up the NBA?
https://www.casino.org/news/nba-considering-betting-broadcasts-could-help-draftkings/ (check the date of this and check the date of the Fubo Vigtory announcement)
People are missing some key elements to the NBA announcement: this announcement was made literally the DAY after the Fubo Victory acquisition. People are missing the link between the NBA and Fubo, let alone the timing. Fact check me, they were announced a day apart and Fubo is the ONLY company with plans of an integrated sports betting broadcast platform.
The NBA wants to get into this because they know viewers watch games for longer with sports betting and fantasy leagues (which is why I think they threw in DraftKings)
Now, lets look into two key acquisitions:
- Vigtory - Fubo acquired them and put their co-founder in charge of integrated sports betting along with their licenses and tech.
Balto - This one is another thing bears are missing. They claim this acquisition was to get into sports betting, it wasn't this was for their fantasy sports platform which Fubo is also planning on integrating.
Fubo is going to be an absolute monster going forward. It is trading at a discount thanks to shorts https://www.marketwatch.com/investing/stock/fubo
34m shares short, 62.5% of float shorted. This thing is PRIMED for an epic squeeze AND it's valued at a discount right now.
Since the Vigtory acquisition, new price targets came out ranging from $47 to $60, this is minimum upside.
Short term, I'm confident this thing will pop even further and it has not even begun. It was hammered down after the Vigtory announcement by shorts, followed by a little bit of rally due to GME situation. It's trading at imo, a massive discount right now.
Long term, this thing is shaping up to be a unique competitor in streaming/sports betting.
TL;DR - get in long, one way or another. Commons, LEAPS, anything... this thing is going to explode as we inch towards earnings (expected Feb-March). We got massive revenue growth, we have strong tailwinds with the return of sports, we have the NBA basically saying they're in as long as Fubo can execute. 🚀🚀🚀 🚀🚀🚀

Playboy going public: Porn, Gambling, and Cannabis

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

Stokes's Bristol Nightclub incident in detail (From: The Comeback Summer by Geoff Lemon)

IF YOU’RE LOOKING for a place where misadventure could begin, you can’t go past Mbargo. The nightclub’s streetfront is painted a purple so bright you’ll see it in your dreams. Strings of giant sequins shimmer in the breeze. Its phonically inventive name is spelt in silver letters that climb its three-storey terrace facade. Inside are strips of burning neon, a few booths, floorboards so marinated in drink that they have an ingredients list. Bristol is a student city on England’s south coast crowded with music and nightlife and street art. This is Banksy’s home town, and the tourism board suggests in rather strong terms that ‘you would be a fool not to see his amazing work firsthand’. The same organisation describes Mbargo as ‘intimate’, which is fair for a place where you can catch an STI standing up. Students cram into its modest dimensions while people with names like DJ Klaud battle for billing with £1.50 drink deals over seven sloppy nights a week. To get a sense of the story about to come, consider that it’s the kind of place open until two o’clock on a Monday morning, and that at two o’clock on a Monday morning, Ben Stokes still thought it had closed too early.
The Ashes of 2017–18 had disciplinary bookends. It was after that series that Australia’s two leaders went off the rails in South Africa. It was a few weeks before that Ashes tour that England’s biggest star windmilled his way into his own disaster.
In the early hours of 25 September 2017, Stokes and teammate Alex Hales were barred from re-entering Mbargo after a night out on the piss. A Sunday thrashing of an abject West Indies in an ignored series at the fag-end of the season apparently required ample celebration. After arguing with the bouncer and hanging about at the door for a while, they wandered off to find a casino in the hope of more drinking. They’d barely made it around the corner before getting in the middle of a conflict between four locals. As is said on the internet, it escalated quickly.
The 26 September reporting was bloodless. Withholding names, police stated that a man ‘was arrested on suspicion of causing actual bodily harm’ while another went to hospital with facial injuries. England’s director of cricket Andrew Strauss separately confirmed that Stokes was the arrestee, adding that he had been released without charge and that Hales had gamely offered to ‘help police with their enquiries’. Administrators had a good chance of hiding behind that investigation, and the next day Stokes was named in the upcoming Ashes squad as expected. But that night the video emerged.
Bristol student Max Wilson had shot it on his phone, then offered it to The Sun. What he thought was playing hardball was actually lowball: his opening price of £3000 was snapped up by a tabloid that would have paid ten times that. The Sun went on to make a mint by syndicating the rights worldwide. From a window above the fray, the vision showed six men on the street below performing the muddled choreography of a melee. One was right at the centre of it. One was waving a bottle, one dipped in and out, one tried to calm it. Two others floated around the edges. The central figure was unmistakable: red hair burning even in the streetlight as he launched into a series of blows against two of the men, falling to grapple with them on the ground, then following both across the street, swinging punches the whole way. Hales trailed behind, repeatedly and impotently shouting ‘Stokes! Stop! Stokes! Enough!’ The ECB could fudge issues that existed only in thickets of legalese, but not those captured in moving colour. Stokes was stood down from the next West Indies match, then suspended indefinitely. It emerged that he had broken his hand during the fight, something he’d done twice before while punching objects in dressing rooms.
The response in Australia was fierce: Stokes was a thug, a lowlife, a selection that would disgrace England. It was not entirely coincidental that a ban for England’s best player would be handy for the Aussie team, but there was also a cultural split. In England, plenty of people still minimise pub fights as lads letting off steam. In Australia, heavy media coverage as a succession of young men were killed had inverted that tolerance. The discourse now saw any punch as potentially deadly and accordingly reckless. This was more poignant in a cricket context given that David Hookes, the dashing Test batsman and state coach, was killed in 2004 by a pub bouncer’s fist.
The PR situation was bad for Stokes as details emerged of the injuries to the men he’d hit, and that one was a young war veteran and father. Stokes wasn’t officially removed from the Ashes squad through October but stayed behind when his teammates left, hoping for police to dismiss the matter in time for a late dash to Australia. His annual contract was renewed on the due date in case that came to pass. Then 29 October brought a twist in the tale.
‘Ben Stokes praised by gay couple after defending them from homophobic thugs,’ ran the headline. Kai Barry and Billy O’Connell had emerged. Not entirely out of nowhere: while Stokes had made no public comment, this story in his defence had initially been leaked to TV host Piers Morgan after the fight, as soon as the video appeared. Police body-camera footage played in court would later show that Stokes had given the same story to the arresting officer on the night. But no-one knew the identities of the fifth and sixth men in the video, and police appeals had turned up nothing.
It was The Sun again with the breakthrough. Kai and Billy were perfect for a readership not keen on nuance. ‘We couldn’t believe it when we found out they were famous cricketers. I just thought Ben and Alex were quite hot, fit guys,’ said Kai, who was memorably described as a ‘former House of Fraser sales assistant’. The paper had the pair do a full photo shoot: layering the fake tan, showing off chest waxes, mixing Ralph Lauren and Louis Vuitton into a range of outfits. Their best shot had them standing back to back, heads turned to the camera, in a mirror-image Zoolander moment.
Suddenly The Sun was the England team’s best friend. ‘Their claims could lead to the all-rounder being cleared over the punch-up and freed to play in the First Test in Australia next month,’ it gushed, then gave a tasting platter of quotes: ‘We were so grateful to Ben for stepping in to help. He was a real hero.’ ‘If Ben hadn’t intervened it could have been a lot worse for us.’ ‘We could’ve been in real trouble. Ben was a real gentleman.’ Would it be known forever as Kai and Billy’s Ashes? No. While the Bristol boys provided spin for Stokes’ reputation they didn’t influence the police. With charges still pending there was little choice – not given Strauss had previously sacked Kevin Pietersen for being annoying. Stokes remained suspended through the Ashes and a one-day series in Australia, and lost the vice-captaincy. It was January 2018 before the Crown Prosecution Service laid a charge.
That charge surprisingly came in as affray, a crime that can carry prison time but is classified as ‘a breach of the peace as a result of disorderly conduct’. The men he had punched, Ryan Ali and Ryan Hale, faced the same count, charged as equal participants in a fight rather than Stokes being charged with assaulting them. Alex Hales was not charged, despite being seen in the video to aim several kicks when Ryan Ali was lying on the ground. Given the underwhelming standing of the offence, Stokes was cleared by the ECB to tour New Zealand, and kept playing until his trial in August 2018, which he missed a Test to attend. None of the three defendants would be convicted.
The reasoning behind the charges was never released and was attributed vaguely to ‘CPS lawyers’. The service gave the case to Alison Morgan, a prosecutor of a class known as Treasury Counsel who usually handle serious criminal matters. Morgan had a scheduling clash and never ended up court for the case, but in 2018 and 2019 she would go on to win damages and admissions of libel from The Daily Mail, The Times and The Daily Telegraph variously for incorrectly reporting that she had been responsible for the inadequate and inconsistent charging decisions.
Morgan’s successor on the case was Nicholas Corsellis QC, who on the first day of trial was permitted by the CPS to request two assault charges be added against Stokes. ‘Upon further review,’ claimed a CPS statement, ‘we considered that additional assault charges would also be appropriate.’ This was patent nonsense from the service that eight months earlier had chosen the lesser charge. Any lawyer knows that no judge will allow new charges once a trial has begun, because the defence hasn’t had time to prepare. But such a request could deflect criticism of the prosecution service by technically making the judge the one who disallows the charge.
Working through the story from the trial and the tape is complicated. You had a Ryan and a Ryan, a Hale and a Hales, a Billy and a Barry and a Ben. You had several versions of events as to who knew whom, who was drinking with whom, who had insulted whom and who had merely engaged in ‘banter’, a word that in modern Britain has to do an unconscionable amount of lifting. The reporting had constantly mixed up the Ryans as to who had which injury, who was in hospital, who had played which part in the fight, and whose mum had which stern words to say about it.
Let’s agree that from now Ryan Ali is Ryan One, the firefighter who ended up with a fractured eye socket and a cracked tooth. Ryan Two can be Ryan Hale, the soldier who scored concussion and facial lacerations. Mr Barry and Mr O’Connell are best known per The Sun as Kai and Billy. In scorecard parlance we’ll leave the cricketers as Stokes and Hales.
Amid the confusion, Stokes and his lawyers built his case in a straightforward way. The UK legal definition of affray is ‘if a person threatens or uses unlawful violence or force towards another person, which causes another person of reasonable firmness present at the scene to fear for their safety’. That means it doesn’t account for violence that harms a target, but violence that might frighten a theoretical bystander. The wiggle room for Stokes was with ‘unlawful’, because the charge excuses violence in defending oneself or others.
This interpretation hinged on the beginning of the video, where Ryan One waves a beer bottle about and takes a swing at Kai. The version from Stokes was that he was minding his own business walking down the street when he heard homophobic abuse. He intervened verbally and was threatened verbally by Ryan One – something that Ryan One denied but that couldn’t be proved or disproved. In fear for his safety Stokes had to nullify that threat by bashing Ryan One before it went the other way. He registered Ryan Two in his peripheral vision as another possible threat, and again had only one recourse.
Stokes also had to convince the jury to disregard testimony from Mbargo’s bouncer that he had been looking for a fight. A solid lump of a man, Andrew Cunningham had not enjoyed his patron’s attempts to get back into the club after the bouncer declined an offer of a bribe. ‘He got a bit verbally abusive towards myself. He mentioned my gold teeth and he said I looked like a cunt and I replied, “Thank you very much.” He just looked at me and told me my tattoos were shit and to look at my job.’ Cunningham described these words as coming in ‘a spiteful tone, quite an angry tone’, and said that Stokes still seemed angry as he walked away.
These were details the doorman had nothing to gain by inventing, but each of them Stokes denied. By his own accounting he had drunk a beer at the game and three pints at his hotel, then ‘potentially had some Jägerbombs’ along with half a dozen vodkas at the club. He insisted that after all of this he was not drunk.
If I may take a moment here to call upon the wisdom of experience – a person who cannot definitively say whether they have had any Jägerbombs has definitely had some Jägerbombs. A Jägerbomb is an experience that does not pass one by. Further to that, a person who says they have ‘potentially’ done something has definitely done that thing and doesn’t want to admit it. A person who has had between 15 and 24 standard drinks in one evening is shitfaced. A person who tries to bribe a bouncer £300 – three hundred quid! – to get into Mbargo – Mbargo! – is beyond shitfaced.
If Stokes admitted that he was drunk then the prosecution could say he was out of control. He claimed clear recall of assessing a threat, feeling fear and deciding to protect himself with force. He confidently denied details from the bouncer’s testimony, like using the word ‘cunt’ or mentioning gold teeth. Yet on other details he claimed a ‘significant memory blackout’. He didn’t remember the punch that saw Ryan One taken away by ambulance. He didn’t remember what the Ryans had said to Kai and Billy, only that those words were homophobic. With no head injury, as one of the few people who hadn’t been hit, he had supposedly suffered this memory loss despite being sober.
The version from Kai and Billy was compatible but vague: they had been walking along, they ‘heard … shouts’ of abuse from an unspecified source, then Stokes ‘stepped in’ and thus they avoided possible harm. They claimed to have been bought a drink by Stokes at Mbargo, although CCTV showed them meeting outside. The overall implication from both accounts was that the cricketers had been pals with Kai and Billy, while the Ryans as per The Sun’s headline were a roving band of thugs.
The reality though is that the Ryans were the ones hanging out with Kai and Billy at Mbargo. Police discussed CCTV from inside the club in questioning and at trial. On that footage the four Bristolians bought drinks for one another, danced together, and Kai was noted to have variously touched Ryan Two’s crotch and Ryan One’s buttock. Ryan One told police that all of this was taken lightheartedly and wasn’t a problem. Indeed, when the Ryans called it a night the other two left with them.
This much is clear from footage out the front of Mbargo, which shows Kai and Billy exit the club and start talking with a subdued Hales and a demonstrative Stokes, who are stuck outside. The vision was played in court to determine whether Stokes was antagonistic towards Kai and Billy, as he appears to impersonate them and to throw a lit cigarette their way. More interesting is that after a few minutes the Ryans emerge, and all six actors in the fight video briefly form a prequel in the one frame.
Ryan Two pats Billy on the chest in friendly fashion with his right hand before clapping him on the back with his left. He moves past and does the same to Kai before leaving the shot. Ryan One stops to speak to Kai. They lean in for a moment, talking, then Kai turns and they walk out of frame together. Billy hangs around for a few seconds at the door and then looks after them and races to catch up. Stokes and Hales remain outside the club to remonstrate further with the bouncers. Whatever discord develops around the corner is between four men who left amicably together minutes earlier.
There’s no way to know what caused that friction. If Ryan One did use homophobic slurs, he might have been drunkenly obnoxious for no reason. He might have had an insecure macho response to some extra flirtation. He might have thought unkindness was funny – ‘banter’ once again. Or he might have said something that was misunderstood, as both Ryans insisted in court that they had not used nor had the impulse to use any abusive language.
What clearly didn’t happen was an attack by bigots on random passers-by. This kind of crime is regular enough that an audience understands the horror of it, and this is what was evoked by the public accounts of Stokes, Billy and Kai. All we know is that there was some verbal dispute among the Bristol locals, and that Stokes came along behind them and put himself in the middle of it. Ryan One responded to the interference aggressively and away they went. There are plenty of reasons to look sideways at the idea that Stokes was a saviour. Foremost, neither Kai nor Billy was called upon as witnesses in court. You’d think it would be ideal to have Stokes’ story backed up by those who benefited from his selflessness. But his defence team had developed the impression that the pair had shown a changeable recall of events amid a hard-partying lifestyle, and would be dismantled by the prosecution on the stand.
That raises the question of whether The Sun coached their quotes for the 2017 interview. Despite missing court, Kai and Billy clearly enjoyed the attention. In 2018 after the trial they did a follow-up spread in the same paper about how poor Ben had been mistreated. They got a television spot on Good Morning Britain and glowed about his heroism. In 2019 The Sun wheeled them out once more to say that Stokes should get a knighthood. In 2017 they had ‘never watched cricket’ but by 2019 were supposedly volunteering sentences like, ‘He saved us, now he’s saved the Ashes.’ Whether they were paid for these appearances is not known, but the chance to be famous for a day can be lure enough.
If you find this cynical, consider that on the night in question, the Bristol boys were so deeply moved and thankful for Ben’s intervention that they left him to be arrested and never attempted to find out who he was. Seconds after the video ended, an off-duty policeman reached the scene. You might think that someone grateful to a saviour would speak on his behalf. Instead, said Kai, ‘it all got a bit scary so we walked off. It was too much for me and we went to Quigley’s takeaway for chicken burgers and cheesy chips.’ They didn’t give their hero a thought for over a month while police issued multiple appeals for witnesses.
As for Stokes, he told his arresting officer that ‘his friends’ had been attacked. After three minutes of chat outside a nightclub, these friends were so dear to him that he has never contacted them again: not after the newspaper piece, not after the verdict. He didn’t want to see how they were or thank them for their support. He didn’t mention them by name in his solicitor’s statement after the trial.
The Stokes defence rested on Ryan One’s bottle, which he had carried out of Mbargo to finish a beer, not to use in a Sharks versus Jets amateur production. But once he turned it over to hold it by the neck it became a weapon. Intent and interpretation can change the material nature of things. Part of Stokes’ justification in court was that the bottle implied that the two Ryans might have ‘other weapons’ hidden away. You can understand how a jury could decide that created doubt.
Not being convicted, though, doesn’t give the contents of the video a big green tick. It does not, as his lawyer claimed, vindicate Stokes. Looking in detail, Ryan One is belligerent but his movements telegraph a bluff. Hales is the person he’s gesturing at, but they’re several metres apart when Ryan One cocks his arm ostentatiously, showing off the bottle rather than bracing to swing. He skips forward but Hales skips back and Ryan One doesn’t follow. Kai stretches out an arm to impede Ryan One, who has a drunken stumble, nearly eats pavement, then staggers towards Kai and hits him in the back. That hand is still holding the bottle, but his strike is a side-arm cuff on a soft part of the body. It’s all pretty tame.
This is where Stokes gets involved. Having moved across to protect Hales, he now takes three large steps to run around Kai and booms his first punch at Ryan One. They fall to the ground and the bottle clinks away. Stokes gets to his feet to punch down at the fallen man, while Hales arrives to kick him ineffectively then runs off across the street for some unknown reason. Ice-cream van? Stokes is soon back in the grapple having his shirt pulled up to show off his Durham tan. Ryan Two steps in for the first time to pull Stokes away, prompting a couple more random punches at this new target, then Stokes trips backwards over Ryan One and sprawls in the street. Hales chooses this moment to return and aim some solid kicks at the head of the man on the ground. Nothing so far is a triumph of moral philosophy or the pugilistic arts. But if it all stopped here, perhaps you could say it was somewhere approaching fair. Ryan One has behaved like a turnip and it’s not an entirely unjust world that would give him a whack across the chops. The antagonists have disentangled, Stokes has some distance, it’s time to dust off and go home. Ryan Two steps forward for this purpose with his palm raised in conciliatory style and says, ‘Settle down, stop.’
So Stokes punches him.
It’s roughly his fifth punch overall, and he really winds up into this one. He misses so hard that he stumbles away into the shadows of the shop awnings along the road.
Hales starts shouting for him to stop. Ryan Two backs into the street, still holding his palm up. Stokes closes on him from about five metres away, six large steps, to where Ryan Two is standing on his own. Stokes pushes him a couple of times, as Ryan Two keeps trying to placate him and saying ‘Stop.’ Stokes throws his sixth punch, largely missing as his target ducks.
Ryan Two keeps pulling away and reversing, into the middle of the street now. Stokes follows him, grabbing his sleeve to drag him back. By this point Ryan One has found his feet and walked around behind his friend. Both of them are in the same line of sight for Stokes, and both are backing away. Stokes aims his seventh and his eighth punches, which Ryan Two tries to deflect, as Hales walks up behind Stokes to grab him.
Stokes yanks away from his friend and switches to Ryan One instead, taking seven paces to grab him before throwing his ninth punch of the night. He grabs again; Ryan One blocks that arm and pushes himself back away from Stokes. Ryan Two again intercedes, putting himself between the two with his palms up and his arm extended.
Stokes throws his tenth punch, a right-hander at the face of Ryan Two, then shoves him backwards. Ryan Two backs away once more, four paces. Stokes follows, steadies, lines up, then launches his strongest punch yet, his eleventh, a proper right hook from a solid base, one that cracks across the man’s head and gives him concussion. Ryan Two ends up flat on his back in the middle of the street, his hands still outstretched for a moment in useless protest until they twitch and drop to the blacktop.
Stokes isn’t done. He once more shoves away the restraining Hales and follows Ryan One, who keeps backing away saying, ‘Alright, alright, alright.’ Five more paces from Stokes before another blow at the man’s head. Kai and Billy are now standing over the poleaxed Ryan Two. The video ends, but seconds later Stokes will punch Ryan One hard enough to knock him out too, before off-duty cop Andrew Spure arrives on the scene to bring down the curtain. When the body-camera footage kicks in some minutes later, Stokes is in handcuffs but Ryan One is still laid out in the street. Ryan Two has regained consciousness, folded his shirt under his friend’s head and is asking police for an ambulance.
‘At this point, I felt vulnerable and frightened. I was concerned for myself and others.’ This was how Stokes described that sequence to the court. An elite athlete with years of gym work and training to snap a bat through the line of a ball with astounding power and precision, swinging fists as hard as he can at men with none of those advantages. Punching so hard that he breaks his hand, and repeatedly shoving away a friend so he can punch some more. Frightened and threatened by two targets shouting ‘Get back!’ and ‘Stop!’
The off-duty officer testified that Stokes ‘seemed to be the main aggressor or was progressing forward trying to get to’ Ryan One, who was ‘trying to back away or get away from the situation’. The student who filmed the video can be heard on the tape at one stage exclaiming ‘Fuck!’ and testified that it was because ‘I felt a little bit sorry about the lad that had been punched and it looked like he had his hands up’. That tallied with the prosecutor’s depiction of ‘a sustained episode of significant violence that left onlookers shocked at what was taking place’.
The defendant stuck to his strategy. ‘No, my sole focus was to protect myself.’ All up, in the 33 seconds of footage after he falls over, Stokes takes 35 steps forward to keep hitting two men who keep trying to get away. Not once is he hit back.
After the verdict, Stokes’ solicitor positioned him as the victim. It had been ‘an eleven-month ordeal for Ben … The jury’s decision fairly reflects the truth of what happened that night … He was minding his own business … It was only when others came under threat that Ben became physically engaged. The steps that he took were solely aimed at ensuring the safety of himself and the others present …’ The statement was impossibly self-righteous and self-absorbed.
If there was anyone to feel sorry for it was Ryan Hale, the second of our two Ryans. He’s the one who emerged from the club with a friendly arm around the shoulder for Kai and Billy. He’s the one who interposed himself to end the fight, then kept putting himself back in the firing line, trying to calm an intimidating stranger while dodging blows. For his show of restraint he got laid out regardless, concussed in the street, then was issued a criminal charge equal to that of the man who hit him, and described in national media as a violent bigot in an untested story to support that man’s defence.
Lawyers for Ryan Two made a more convincing post-trial statement, noting that Kai and Billy, ‘neither of whom were relied upon by the prosecution or the defence team for Mr Stokes, have taken the opportunity to speak with various media outlets about the alleged homophobic abuse that they received in the early hours of September 25. Mr Hale has passionately denied this allegation throughout the course of this case,’ it continued.
‘It is upsetting to Mr Hale that although he was acquitted, the accusation that he was the author of such abuse remains. Both Mr Hale and Mr Ali were knocked unconscious by Mr Stokes, and although Mr Stokes has been acquitted of an affray, Mr Hale struggles with the reasons why the Crown Prosecution Service did not treat him as a victim of an unlawful assault.’Good question. Avon and Somerset police were the investigating force, and they were frustrated by the decision. Ryan Two was filmed clearly not hurting anyone, but police were instructed by the CPS to proceed with a charge. Hales (the cricketer) was filmed fighting but ‘a decision was made at a senior level of the CPS’ not to proceed. Police expected Stokes to be charged with assault but the CPS declined. It doesn’t take a wild cynic to think that placing the same lukewarm charge on three men for vastly divergent behaviour might ensure that none would be convicted, even as the trial would maintain the pretence that a defendant of influential standing had not been given a free pass.
A couple of years down the line, the original interview with Kai and Billy has disappeared. All traces have been scrubbed from The Sun website, its social media history, and even from the Wayback Machine internet archive. Given its headline of ‘homophobic thugs’ and text that names Ryan Two but not Ryan One, the libel liability isn’t hard to spot. Later interviews with Kai and Billy take the passive voice – they ‘suffered homophobic slurs outside a Bristol nightclub’.
The article that was once claimed to exonerate brave Ben Stokes now links only to a missing content page, with a picture of a dropped ice-cream cone and the phrase ‘legal removal’ inserted into the web URL. In terms of consequences, Stokes missed one tour. When he resumed his career in January 2018, the Australians hadn’t yet ruined theirs. Their year-long bans looked much more stringent. But the Stokes case dragged on in other ways. With no criminal liability, the Australians confessed promptly enough for the sporting world to give them the full length of the lash. Their situation was ugly but there was closure. Stokes got stuck in legal stasis, unable to be fully backed or condemned. Instead his issue was always present, a browser full of open tabs that the ECB swore they would read any day now.
Through 2018 Stokes was back but he wasn’t back, in the sunglasses and finger-guns sense. In his return one-day series he nearly cost England a match with 39 from 73 balls in Wellington. His first Test hit was a duck as England got rolled in Auckland for 58. At Trent Bridge while Stokes was injured, England posted a world record 481 against Australia. With Stokes three weeks later at the same ground they made 268. He crawled to 50 from 103, the second-slowest any Englishman had reached that milestone in 20 years. That span covered Alastair Cook’s whole career. It was apologetic batting, acting out responsibility via the scorecard. Stokes was creeping back into the team like he’d been kicked out in a blazing row and was hoping to tip-toe to the sofa.
It was December 2018 before the ECB disciplinary committee ruled on him and Hales. In a ‘remarkable coincidence’, wrote Simon Heffer in The Telegraph, ‘the punishment both players faced in terms of bans from playing at international level was covered by the amount of games they had already missed when dropped by England’s selectors, in the furore that followed the incident’. The verdict compounded the omissions around the case by not addressing the violence at its heart. Nor did Stokes, apologising only ‘to my team-mates, coaches and support staff’, and then ‘to England supporters and to the public for bringing the game into disrepute’.
The implicit next step was to rebuild that reputation. It might have been easier had his court defence not meant that he wasn’t game to admit any fault at all. It might have been easier if he or his advisers had been willing to change tack once the trial was done. Imagine a world where Stokes had stood outside court and apologised for overreacting, for the injuries he’d caused, and for the time and energy he had sucked out of other people’s lives. That would have been a show of responsibility beyond a scorecard. When the time came around to assess forgiveness, it might have meant forgiveness was deserved.

[Videogames] Zhengtu Online, The Original Sinner of free-to-play gaming and lootboxes

Hi everyone, this is my first contribution to HobbyDrama, I hope this is an entertaining read and also to the community's standards. Let's go!!
Brief glossary before we begin (and some foreshadowing)
MMORPG: massively multiplayer online role-playing game, MMO for short. A videogame genre that generally invites hundreds, or up to thousands, of players to share a space. Depending on the game, anything from general adventure to large-scale war to economy and politics can be simulated. I find it hard to believe that anyone reading this could possibly not know what this is but it's included anyway.
Electro-convulsive therapy: ECT for short, it is a form of treatment where electrodes are "carefully" hooked up to a person's head and a "precise" level of electric shock is delivered, in order to treat major psychiatric disorders. Developed in 1938 when most psychiatric treatments was in their infancy, it is still used today occasionally for serious cases of depression, mania, or psychoses. In its early days however, there were widespread claims of abuse associated with its use.
Pt1: The Root of all that is bullshit
Zhengtu Online (hereafter referred to as ZT) was an immensely popular MMORPG that was developed in China and primarily served a Chinese playerbase. Released in 2006, at its peak it boasted more 2 million players, which while not particularly impressive relative to World of Warcraft (8mil worldwide at the same time), was a truly insane amount of success in a gaming scene that was very much in its embryonic stage.
The game itself was an unimpressive Diablo-style top down fantasy setting, and its gameplay loop primarily revolved around improving your ability to kill various things, but what made it special was the overarching metagame: every player population (sharing a server) was divided into 10 kingdoms. Kings and generals were all individual players, and they dictated politics to their neighbors--primarily in the form of initiating player-vs-player (or PVP) warfare.
Most contemporary MMOs had an upfront price plus a monthly subscription fee. In China, such pricing models were mostly replaced by paying oney for a set amount of ingame playing time. Unlike all of them, ZT was completely free to play (F2P).
Free to play, however, meant pay-to-win: the best weapons and armor, and even leveling up your character, needed you to pay real money. Since so much of the game was focused on PVP, it also created an eternal arms race between players, each paying for the privilege of not being evaporated by a high level enemy.
The way they did this was unique at the time. While F2P online games had already seen their rise in South Korea, equipment was generally priced explicitly via in-game currency and bought in virtual shops. ZT fused this with the sweet, sweet taste of gambling: gear in the game was primarily obtained in loot boxes, and you had to pay for keys to open them.
It needs to be emphasized that gambling of any kind was illegal in China, but, in an eerie parallel of American CEOS in the future, ZT's developers said it wasn't gambling because, well, you weren't getting your money back.
By combining this with multiple other exploitative practices, such as providing a small amount of premium currency like a casino giving you a free bet on the house, or awarding special items to the player with the highest number of lootboxes opened in a day, ZT was making money like taking candy from a candy-hating baby, and made gaming history.
As far as what this means for gamers, this was Eve giving Adam the apple, Oppenhemier splitting the atom, Prometheus stealing fire, Caesar crossing the Rubicon, and goddamn Helen Keller signing "water".
If you play any kind of videogames today, you've stepped through the long shadow that ZT had cast. Zynga (developers of Farmville) would be founded in 2007 and focused exclusively on free games with real-money integration. Lootboxes made it into Team Fortress 2 in 2010, one of the first major western-developed games to include them.
Similar mechanics (with varying degrees of exploitative practices) came to FIFA in 2010, Mass Effect 3 in 2012, Counter-Strike in 2013, League of Legends in 2016, and NBA 2K in 2017, infecting every genre of gaming under the sun, including the most popular MMO, World of Warcraft. As an aside, corporate defense of lootboxes in Star Wars Battlefront II also led to the most downvoted Reddit comment of all time.
Finally someone speaks out
The System, an article published in the Chinese newspaper Southern Weekly in 2007, was a hard-hitting expose on the exploitive practices of ZT. It chronicled the rise and fall of a gamer who accidentally becomes the monarch of one of these in-game Kingdoms, her addiction to the game, and final disillusionment when she realized that in-game player behaviour was being explicitly manipulated by its designers for the purpose of creating addicts and selling more lootbox keys.
The whole article is worth a read, even if it is sensationalist in a way that immediately tells you the writer was clearly a failed novelist of some kind - describing virtual destruction with the kind of prose most people would consider and then discard for a gang rape, for starters. But it had gotten its point across. It created an explosive backlash against the game in China, and was even translated into English and propagated across gaming forums.
The fallout
In an act of censorship usually reserved for the CCP government, this article--including its English translation--began to be scrubbed from the internet, with speculation pointing to the immensely powerful CEO behind ZT. I mean, who else could it be, right?
This article would light the fire of China's first moral panic regarding videogames. In its wake, swift legislation would be enacted regarding internet gaming addiction as well as online proxy gambling. ZT would heed the new laws and remove its lootbox mechanics in the following years and many other similar games followed suit.
Most tragically, the panic (which, to be fair, was fueled by a very real problem) allowed unscrupulous characters such as Yang Yongxin, vice chairman of a hospital in Shandong province, to create "internet addiction centres". With its legitimacy established by a docuseries ("Fighting the Internet Monster") on the state-run television channel CCTV, these centres charged terrified parents exorbitant prices in order to keep teens by force in, essentially, private hospitals and asylums, subjecting them to inhumane conditions and abusive ECT in order to "cure" them of their disease. It was estimated that Yang earned the equivalent of more than $6million USD from his addiction centre in the short space of 2 years. While his centre was eventually closed by state order, he received no punishment of any kind.
As for ZT, it limped on until 2018. A mobile game reboot was made in 2015. A tie-in fantasy movie was released in 2020. it was not very good.
~~~~~~
Addendum: how we got here: Of Mice and levers
In the 1950s, an American scientist named BF Skinner discovered the following: when mouse is put in a box with a small lever that, when pressed, dispenses a food pellet, they will quickly learn to start pressing on the lever as fast as possible. If you then stop the food from dispensing, the mouse will lose interest quickly after pressing a few times and seeing no food coming out.
If, however, you hooked up the lever to dispense food at random intervals, the mouse will be practically glued to the lever and hammer on it nonstop, sometimes long after they become full, and long after any food has been dispensed.
This discovery, known as variable outcome operant conditioning, formed the foundation of our understanding of addiction and gambling. Skinner would go on to try and fail to make bombs guided by pigeons, but we're not interested in that here. His research tool--the Skinner Box--would become a descriptor you may have come across when discussing exploitive game mechanics.
Summary
Once upon a time, a game combined the random outcome of videogaming with real-money gambling. This has made a lot of people very angry and been widely regarded as a bad move.

DD for SCR/TSCRF

I'm not seeing a huge amount of knowledge on this subreddit, so I'm going to list some of the reasons why I'm hoping for some decent price increases..
If you find anything juicy that I've missed feel free to leave a top level comment or even message me and I'll add it. Perhaps we should keep updating this post and sticky it as a goto DD for SCTSCRF?

Score have the most popular sports app in Canada and second most popular in the US behind ESPN, this puts them in a somewhat unique position to integrate sports betting in to a popular sports app (though note FUBO just announced purchasing Vigotry with their intention to integrate sports betting in to their sports streaming service, they closed up 34.32% today on the news and likely caused the dips in the share prices for SCR and DKNG, even PENN's share price seemed to waiver around midday);
Score already have sports betting live in Colorado, Indiana and New Jersey;
Score recently did a share offering and raised $25,649,390 which can be used for growth and expansion of sports betting in the US - check out their careers page and click on available opportunities;
Score have a multiyear partnership with the NBA and the MLB to be an authorized sports betting operator, including access to official betting data and league marks/logos for the betting app;
Score have a strategic multi-state market access partnership with PENN, PENN have access to 11 states, further PENN have a 4.7% stake in Score with the potential for this stake to increase as additional market access fees become payable (the second link, which is from PENN, says the term of the agreement with PENN is 20 years, even DKNG only has a deal for 10 years subject to a 10 year extension);
Score have a 10 year partnership with Twin River to operate an online casino in New Jersey, extendable by 5 years at TheScore's option and a further 5 years upon mutual agreement;
In Dec 2020 Score was named the most impressive emerging company in sports betting. They are also in Canada's fastest 500 growing companies, Canada's top growing companies 2019 and a 2020 TSX venture 50 company;
Let's look at some user numbers. As expected they were down a bit during 2020 due to covid, but that is about to change across the industry with sports opening up properly and sports betting being legalised in many US states and hopefully Canada to help raise tax funds for covid expenses (never will sports betting have been more socially acceptable, almost encouraged!). They achieved 3 million active monthly users (4.3 million in q1 2019, should see this or higher again once sports start up properly - 62% of those users were in the US, 27% in Canada and the remaining 11% in other international markets). Users had an average of 70 sessions per month (75 the year prior), so 3*70 = 210 million users per month. 292 million video views for esports in just Q4 alone, year-over-year growth of 243%! Their esports tiktok account has over 1 million followers while their sports tiktok account has almost 2.5 million (up over 500k in the last quarter). Over 1.5 million youtube subscribers for their esports channel. Their twitter account has ~600k followers, almost double what DKNG have! Their social sports content across Twitter, FB, Instagram and TikTok achieved an average monthly reach of about 103 million;
Score appointed sports business leader and four-time Olympian Angela Ruggiero to its board of directors - she's a hockey player, got a medal at each of the Olympics she went to including a gold;
Score already cover women's sports, doing this without having to follow the competitors or have it requested by women shows a genuine interest in supporting women's sports. Hopefully this will extend to allowing sports betting on women's sports;
Score esports has been named exclusive English language broadcast partner for League of Legends' Demacia Championship, a marquee annual event featuring 24 of China’s top esports teams. Live event coverage will run from December 20-27 and be streamed across theScore esports’ YouTube and Twitch channels. The Demacia Championship will be theScore esports’ first-ever live event broadcast, with production originating from their esports headquarters in Toronto.
In 2019 Score partnered with Ubisoft for unique video content series;
In 2014 Score was named one of the world's greatest apps (and in 2013 was named one of the 100 best Android apps of 2013);
Score has joined the National Council on Problem Gambling as a Platinum member - this bodes well for support of Score from politicians and people normally critical of sports betting who are mostly onside at the moment through the need of raising tax money for covid related costs.

Future catalysts I'm hoping for:

There's a live webcast to report q1 f2021 financial results Jan 13 at 5:30pm EST (details here). Hopefully good news so we 🚀 rather than ☄️ short-term, but I'm still bullish long-term regardless because sports have not really started up properly yet, nor has sports betting opened up in many places yet. With a bit of luck the income from the share offering will be included in the revenue for this quarter which might help;
If we ever get uplisted to NASDAQ/NYSE and get out of the penny stocks then I would be surprised if it doesn't get pumped in numerous places including WSB;
Legalisation of sports betting across more US states and Canada. The governor of NY has now expressed interest after previously being opposed to the idea, so too has Texas for example. Score do not yet have a partnership with a NY casino, but hopefully they will get on to that, they do have access to Texas through PENN;
Partnerships with NFL and NHL would be awesome to go along with the NBA and MLB partnerships;
Successfully competing with the big players like DKNG (and now FUBO too), hopefully with juicy earnings reports in to the future (if we do, look at the performance and current prices of DKNG and PENN, I'd be extremely happy if we ever made it to CAD$20/share, if we got to DKNG's current USD price we'll be in tendie heaven);
Huge uptake in sports betting with a rally of public support to help cover the public costs associated with Covid;
Maybe esports betting could become a huge thing? TheScore seem like they're in a good position to earn a decent market share there, possibly even be the ones to introduce it and bring it to market?

tl;dr: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 (hopefully at least 10x)
If you would prefer an ETF to have exposure to the betting market check out BETZ.
position: 42.8k shares

[US Promotion] I would like to celebrate Thanksgiving by gifting you all books!

UPDATE: More books added by siffis and West1234567890 further down
If are late coming across this post then do not worry you can still message me your email for a book.
To celebrate my day off today and Thanksgiving tomorrow I would like to gift my audiobooks.
In order to recieve a free audiobook gift just message me any title (below) along with your email address. If you have not recieved a gift before then you will get the audiobook for free. More details here and here. I am in the US market (but I hear from Canada and UK that it still works).
Books crossed out are not available.
TITLE - AUTHOR (Ordered by author)

21 Days of Meditation - Aaptiv
5K Training - Aaptiv
What Happens Next? Conversations from MARS - Adam Savage
You Ought to Know Adam Wade - Adam Wade
The Fall of Carthage: The Punic Wars 265-146BC - Adrian Goldsworthy
Children of Time - Adrian Tchaikovsky
Andrea Vernon and the Corporation for UltraHuman Protection - Alexander C. Kane
The Ten Thousand Doors of January - Alix E. Harrow
The Story of Dr. Seuss: Theodore, Ted, Geisel Who? The Story of How Dr. Seuss Grew. - Amba Brown
You Have Arrived at Your Destination: Forward - Amor Towles
A Massacre in Mexico: The True Story Behind the Missing 43 Students - Anabel Hernandez , John Washington - translator
How to Defeat a Demon King in Ten Easy Steps - Andrew Rowe
Randomize: Forward - Andy Weir
Medium Raw: A Bloody Valentine to the World of Food and the People Who Cook - Anthony Bourdain
Chaos Monkeys - Revised Edition: Obscene Fortune and Random Failure in Silicon Valley - Antonio Garcia Martinez
Goodnight Smartphone - Arianna Huffington
Sherlock Holmes - Arthur Conan Doyle , Stephen Fry - introductions
Viva Durant and the Secret of the Silver Buttons - Ashli St. Armant
The Home Front: Life in America During World War II - Dan Gediman , Martha C. Little
Cut and Run: A Light-Hearted Dark Comedy - Ben Acker , Ben Blacker
A Grown-Up Guide to Dinosaurs: An Audible Original - Ben Garrod
The Tao of Pooh - Benjamin Hoff
Finding Tess: A Mother’s Search for Answers in a Dopesick America - Beth Macy
Bill Bryson's Appliance of Science - Bill Bryson
The Lost Continent: Travels In Small Town America - Bill Bryson
Billy Kelly: This Is a Family Show! - Billy Kelly
The History of Ancient Egypt - Bob Brier]
Rage - Bob Woodward
Starsight - Brandon Sanderson
Skyward - Brandon Sanderson
Beezer - Brandon T. Snider
The Book on Rental Property Investing: How to Create Wealth and Passive Income Through Smart Buy & Hold Real Estate Investing - Brandon Turner
~~The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are - Brené Brown~~
Algorithms to Live The Computer Science of Human Decisions - Brian Christian , Tom Griffiths
That Hideous Strength: Ransom Trilogy, Book 3 - C.S. Lewis
Perelandra: Ransom Trilogy, Book 2 - C.S. Lewis
Cosmos: A Personal Voyage - Carl Sagan
The Demon-Haunted World: Science as a Candle in the Dark - Carl Sagan
Life Ever After - Carla Grauls
Everything is Not What It Seems: The Journey to Quantum Gravity - Carlo Rovelli , Simon Carnell - translator , Erica Segre - translator
How to Build Meaningful Relationships Through Conversation - Carol Ann Lloyd]
El Norte: The Epic and Forgotten Story of Hispanic North America - Carrie Gibson
The Flying Flamingo Sisters - Carrie Seim
Press Pause: A Young Person's Guide to Managing Life's Challenges - Catherine Singer
Cesar Millan's Guide to Bringing Home a Shelter Dog - Cesar Millan
Cesar Millan's Guide to Audiobooks for Dogs - Cesar Millan
The Good Nurse: A True Story of Medicine, Madness, and Murder - Charles Graeber
Second Skin: Audible Original Novella - Christian White
Eldest: The Inheritance Cycle, Book 2 - Christopher Paolini
The Space Race: An Audible Original - Colin Brake , Patrick Chapman , Richard Hollingham , Richard Kurti , Sue Nelson , Helen Quigley , Andrew Mark Sewell
Bluebird Memories: A Journey Through Lyrics & Life - Common , Awoye Timpo , NSangou Njikam
Cat Tale: The Wild, Weird Battle to Save the Florida Panther - Craig Pittman
The Dead Drink First - Dale Maharidge
House of Teeth - Dan Jolley
Dan Rather: Stories of a Lifetime - Dan Rather
How to Hide an Empire: A History of the Greater United States - Daniel Immerwahr
The Great Ideas of Philosophy, 2nd Edition - Daniel N. Robinson]
My Lost Family: An Audible Original - Danny Ben-Moshe , Dasha Lisitsina
Body of Proof: An Audible Original - Darrell Brown , Sophie Ellis
Sum: Tales from the Afterlives - David Eagleman
Exploring Metaphysics - David K. Johnson]
Alone with the Stars - David R. Gillham
The Pragmatic Programmer: 20th Anniversary Edition, 2nd Edition: Your Journey to Mastery - David Thomas , Andrew Hunt
The Girls of Atomic City: The Untold Story of the Women Who Helped Win World War II - Denise Kiernan
Heaven's River: Bobiverse, Book 4 - Dennis E. Taylor
All These Worlds: Bobiverse, Book 3 - Dennis E. Taylor
For We Are Many: Bobiverse, Book 2 - Dennis E. Taylor
We Are Legion (We Are Bob): Bobiverse, Book 1 - Dennis E. Taylor
Metro 2033 - Dmitry Glukhovsky
The Theory of Everything: The Quest to Explain All Reality - Don Lincoln]
Mostly Harmless - Douglas Adams
The Restaurant at the End of the Universe: The Hitchhiker's Guide to the Galaxy, Book 2 - Douglas Adams
So Long, and Thanks for All the Fish - Douglas Adams
Life, the Universe, and Everything: The Hitchhiker's Guide to the Galaxy, Book 3 - Douglas Adams
The Case of the Damaged Detective: 5-Minute Sherlock, Book 1 - Drew Hayes
Forging Hephaestus: Villains' Code Series, Book 1 - Drew Hayes
I Contain Multitudes: The Microbes Within Us and a Grander View of Life - Ed Yong
Mythology - Edith Hamilton
Musashi - Eiji Yoshikawa , Charles S. Terry - translator
Hunting LeRoux: The Inside Story of the DEA Takedown of a Criminal Genius and His Empire - Elaine Shannon
The Science of Sci-Fi: From Warp Speed to Interstellar Travel - Erin Macdonald]
Junkyard Cats: Shining Smith, Book 1 - Faith Hunter
The Golden Orchard - Flora Ahn
The 3-Day Effect - Florence Williams
Catch Me If You Can - Frank W. Abagnale , Stan Redding
The Panama Papers: How the World's Rich and Powerful Hide Their Money - Frederik Obermaier , Bastian Obermayer
The American Civil War - Gary W. Gallagher]
Failure Is Not an Option: Mission Control from Mercury to Apollo 13 and Beyond - Gene Kranz
The Creative Thinker's Toolkit - Gerard Puccio]
Gut: The Inside Story of Our Body's Most Underrated Organ - Giulia Enders
Burr: A Novel (Narratives of Empire, Book 1) - Gore Vidal
The Getaway - Greer Hendricks , Sarah Pekkanen
The Minuteman - Greg Donahue
Failure Is an Option: An Attempted Memoir - H. Jon Benjamin
The Beautiful Brain: An Audible Original - Hana Walker-Brown
A Beautifully Foolish Endeavor: A Novel - Hank Green
Bella Bella - Harvey Fierstein
The Year of Living Danishly: Uncovering the Secrets of the World's Happiest Country - Helen Russell
The Iliad: A New Translation by Caroline Alexander - Homer , Caroline Alexander - translator
H.P. Lovecraft: The Complete Omnibus Collection, Volume I: 1917-1926 - Howard Phillips Lovecraft , Finn J.D. John
Hell's Angels: A Strange and Terrible Saga - Hunter S. Thompson
Fear and Loathing in Las Vegas - Hunter S. Thompson
Casino Royale: James Bond, Book 1 - Ian Fleming
I, Robot - Isaac Asimov
Malcolm and Me - Ishmael Reed
Peter Pan: An Audible Original Drama - J. M. Barrie
Tell Me Lies - J. P. Pomare
The Return of the King: Book Three in the Lord of the Rings Trilogy - J. R. R. Tolkien
The Fellowship of the Ring: Book One in The Lord of the Rings Trilogy - J. R. R. Tolkien
The Hobbit - J. R. R. Tolkien
The Children of Hurin - J. R. R. Tolkien
Harry Potter and the Chamber of Secrets, Book 2 - J.K. Rowling
Harry Potter and the Sorcerer's Stone, Book 1 - J.K. Rowling
The Tales of Beedle the Bard - J.K. Rowling
The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over - Jack Schafer PhD , Ph.D. Marvin Karlins Ph.D.
Midnight Son - James Dommek Jr. , Josephine Holtzman , Isaac Kestenbaum
The Absolute Brightness of Leonard Pelkey - James Lecesne
Break Shot: My First 21 Years: James Taylor - James Taylor
Forget Nothing - Jason Anspach , Michelle C. Meyers
The Woman Who Smashed Codes: A True Story of Love, Spies, and the Unlikely Heroine who Outwitted America's Enemies - Jason Fagone
Road to Jonestown: Jim Jones and Peoples Temple - Jeff Guinn
1066: The Year That Changed Everything - Jennifer Paxton]
Flux - Jeremy Robinson
Space Force - Jeremy Robinson
Infinite - Jeremy Robinson
When You Finish Saving the World - Jesse Eisenberg
The Mystwick School of Musicraft - Jessica Khoury
Call Me God: The Untold Story of the DC Sniper Investigation - Jim Clemente , Tim Clemente , Peter McDonnell
The Wisdom of Wolves: Lessons from the Sawtooth Pack - Jim Dutcher , Jamie Dutcher , James Manfull - contributor , Marc Bekoff - foreword PhD
Escape from Virtual Island: An Audio Comedy - John Lutz
The Men Who Stare at Goats - Jon Ronson
So You've Been Publicly Shamed - Jon Ronson
Frank: The True Story that Inspired the Movie - Jon Ronson
438 Days: An Extraordinary True Story of Survival at Sea - Jonathan Franklin
Carmilla - Joseph Sheridan Le Fanu
Stuff You Should Know: An Incomplete Compendium of Mostly Interesting Things - Josh Clark , Chuck Bryant
Vroom Vroom - Josh Koenigsberg
King of Sting: The Story of Australian Conman Peter Foster: An Audible Original - Justin Armsden , Bronwen Reid , Hamish Macdonald
American Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer - Kai Bird , Martin J. Sherwin
You Can Thank Me Later: A Novella - Kelly Harms
The Vikings - Kenneth W. Harl]
Building a Better Vocabulary - Kevin Flanigan]
More Bedtime Stories for Cynics - Kirsten Kearse , Gretchen Enders , Aparna Nancherla , Cirocco Dunlap , Dave Hill
The Math of Life and Death - Kit Yates
Oz. The Complete Collection - L. Frank Baum
A Murder of Manatees: The Further Adventures of Tom Stranger, Interdimensional Insurance Agent - Larry Correia
The Half-Life of Marie Curie - Lauren Gunderson
Interview with the Robot - Lee Bacon
The Messengers - Lindsay Joelle
African-American Athletes Who Made History - Louis Moore]
The Real Sherlock: An Audible Original - Lucinda Hawksley
The Devil's Highway: A True Story - Luis Alberto Urrea
It Burns: The Scandal-Plagued Race to Breed the World’s Hottest Chilli, An Audible Original - Marc Fennell
Wizard: The Life and Times of Nikola Tesla: Biography of a Genius - Marc J. Seifer
The Handmaid's Tale: Special Edition - Margaret Atwood , Valerie Martin - essay
Buried Deep - Margot Hunt
Black Hawk Down - Mark Bowden
How to Win at the Sport of Business: If I Can Do It, You Can Do It - Mark Cuban
Frankenstein - Mary Shelley
Tinaca Jones - Matt Boren
Phreaks - Matthew Derby
Pont Neuf - Max Byrd
Find Another Dream - Maysoon Zayid
One Minute to Midnight: Kennedy, Khrushchev, and Castro on the Brink of Nuclear War - Michael Dobbs
The Entrepreneur's Toolkit - Michael Goldsby]
The Fifth Risk - Michael Lewis
Dear Reader: The Unauthorized Autobiography of Kim Jong Il - Michael Malice
Caffeine: How Caffeine Created the Modern World - Michael Pollan
I'll Be Gone in the Dark: One Woman's Obsessive Search for the Golden State Killer - Michelle McNamara
Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100 - Michio Kaku
The New One: Painfully True Stories from a Reluctant Dad - Mike Birbiglia , J. Hope Stein
Even Tree Nymphs Get the Blues - Molly Harper
Motivational Runs: 3 audio-guided run stories and 6 audio-guided Olympic Interval runs - MoveWith
Half Marathon Training Part 2: To the Finish Line: 6 week training plan with 22 audio-guided runs - MoveWith
Half Marathon Training Part 1: Build Up Your Pace + Endurance: 6 week training plan with 22 audio-guided runs - MoveWith
Emergency Skin: Forward - N. K. Jemisin
Silverswift - Natalie Lloyd
The Signal and the Noise: Why So Many Predictions Fail - but Some Don't - Nate Silver
Good Omens - Neil Gaiman , Terry Pratchett
Blueprint: The Evolutionary Origins of a Good Society - Nicholas A. Christakis
American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road - Nick Bilton
Superintelligence: Paths, Dangers, Strategies - Nick Bostrom
Based on a True Story: A Memoir - Norm Macdonald
Leven Thumps and the Eyes of the Want: Leven Thumps, #3 - Obert Skye
Leven Thumps and the Wrath of Ezra: Leven Thumps, #4 - Obert Skye
Leven Thumps and the Ruins of Alder: Leven Thumps, #5 - Obert Skye
Adulthood Rites: Xenogenesis, Book 2 - Octavia E. Butler
Dawn: Xenogenesis, Book 1 - Octavia E. Butler
Wild Seed - Octavia E. Butler
Kindred - Octavia E. Butler
The Life and Times of Prince Albert - Patrick Allitt]
The Name of the Wind: Kingkiller Chronicle, Book 1 - Patrick Rothfuss
Thinking about Cybersecurity: From Cyber Crime to Cyber Warfare - Paul Rosenzweig]
Into the Water: A Novel - Paula Hawkins
The Ends of the World: Volcanic Apocalypses, Lethal Oceans, and Our Quest to Understand Earth's Past Mass Extinctions - Peter Brannen
Terminus - Peter Clines
The Fold - Peter Clines
14 - Peter Clines
Other Minds: The Octopus, the Sea, and the Deep Origins of Consciousness - Peter Godfrey-Smith
Norco '80: The True Story of the Most Spectacular Bank Robbery in American History - Peter Houlahan
Harry Potter: A History of Magic: An Audio Documentary - Pottermore Publishing , Ben Davies
How the Stock Market Works - Ramon P. DeGennaro]
How To: Absurd Scientific Advice for Common Real-World Problems - Randall Munroe
The October Country - Ray Bradbury
The Selfish Gene - Richard Dawkins
The Making of the Atomic Bomb: 25th Anniversary Edition - Richard Rhodes
The Other Side of History: Daily Life in the Ancient World - Robert Garland]
Treasure Island: An Audible Original Drama - Robert Louis Stevenson , Marty Ross - adaptation
Swan Song - Robert R. McCammon
The Mueller Report: The Findings of the Special Counsel Investigation - Robert S. Mueller III , Special Counsel's Office U.S. Department of Justice
Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators - Ronan Farrow
Once More upon a Time: A Novella - Roshani Chokshi
Bind, Torture, Kill: The Inside Story of BTK, the Serial Killer Next Door - Roy Wenzl , Tim Potter , L. Kelly , Hurst Laviana
Elizabeth II: Life of a Monarch: An Audible Original - Ruth Cowen
The Disappearing Spoon: And Other True Tales of Madness, Love, and the History of the World from the Periodic Table of the Elements - Sam Kean
Bad Luck Charlie: The Dragon Mage, Book 1 - Scott Baron
Rivals! Frenemies Who Changed the World - Scott McCormick
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are - Seth Stephens-Davidowitz , Steven Pinker - foreword
Sea Wall / A Life - Simon Stephens , Nick Payne
Carnival Row: Tangle in the Dark - Stephanie K. Smith
D-Day: June 6, 1944: The Climactic Battle of WW II - Stephen E. Ambrose
The Stand - Stephen King
The Rise and Fall of the Dinosaurs: A New History of a Lost World - Steve Brusatte
Foreverywhere - Steve Burns , Steven Drozd , Gabe Soria
The Skeptics' Guide to the Universe: How to Know What's Really Real in a World Increasingly Full of Fake - Steven Novella , Bob Novella - contributor , Cara Santa Maria - contributor , Jay Novella - contributor , Evan Bernstein - contributor
Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills - Steven Novella]
The Plant Paradox: The Hidden Dangers in "Healthy" Foods That Cause Disease and Weight Gain - Steven R. Gundry MD
My Dad the Spy - Stewart Copeland
The Age of Living Machines: How the Convergence of Biology and Engineering Will Build the Next Technology Revolution - Susan Hockfield
~~Guards! Guards! - Terry Pratchett~~
History's Great Military Blunders and the Lessons They Teach - The Great Courses , Gregory S. Aldrete
Great Mythologies of the World - The Great Courses , Grant L. Voth , Julius H. Bailey , Kathryn McClymond , Robert André LaFleur
This American Life - This American Life
Writing Creative Nonfiction - Tilar J J. Mazzeo]
The Man Who Knew the Way to the Moon - Todd Zwillich
The Hunt for Red October: A Jack Ryan Novel - Tom Clancy
The Chris Farley Show: A Biography in Three Acts - Tom Farley , Tanner Colby
A Crazy Inheritance: Ghostsitter 1 - Tommy Krappweis
Born a Crime: Stories from a South African Childhood - Trevor Noah
Thicker than Water - Tyler Shultz
The Year 1000: When Explorers Connected the World - and Globalization Began - Valerie Hansen
Helter Skelter: The True Story of the Manson Murders - Vincent Bugliosi , Curt Gentry
SmartLess - Will Arnett Jason Bateman Sean Hayes
Climbing with Mollie - William Finnegan
Alien III: An Audible Original Drama - William Gibson
Gump & Co. - Winston Groom
Life of Pi - Yann Martel

siffis has generously offered to include his collection. If you like any of the books below then message directly.

World War Z: The Complete Edition - Max Brooks
Ready Player One - Ernest Cline
Ready Player Two - Ernest Cline
Halo: Shadows of Reach - Troy Denning
The Sandman - Neil Gaiman
The Ickabog - J.K. Rowling
The Last Tribe - Brad Manuel
Halo Grassland - Karen Traviss
Halo Evolutions
Halo Fractures
Halo: Mortal Dictata - Karen Traviss
Halo: The Thursday War - Karen Traviss
Norse Mythology - Neil Gaiman
Firefly: Big Damn Hero - Jame Lovegrove
After it Happened - Devron C Ford
Stranger Things: Suspicious Minds - Gwenda Bond
Blade Runner - Phillip K Dick
Hell Divers 1
Hell Divers 2: Ghosts
God of War - J.M. Barlog
The Time of Contempt - Andrzej Sapkowski
Blood of Elves - Andrzej Sapkowski
Solar Storms - Nicholas Sansbury
Planetside - Michael Mammay
Season of Storms - Andrzej Sapkowski
Dark Operator - Doc Spears
How to Defeat a Demon King in Ten Easy Steps - Andrew Rowe
Tin Mans- A Galaxys Edge Prequel
Black Ops
Zero Hour
Artemis
Miss Peregrines Home for Peculiar Children
Fear the Sky
Galaxys Edge
The Tale of Beedle the Bard
Halo: The Cole Protocol
Halo: The Fall of Reach
Halo: First Strike
Halo: The Flood
Columbus Day
We Are Legion (We Are Bob)
The Singularity Trap
Children of Time
The Martian
Halo Battle Born
Halo Battle Born: Meridian Divide
Sains Testimony
The Best of Us
Halo: Oblivion
Permanent Record
Alita : Battle Angel Iron City
Halo: Smoke and Shadow
Halo: Renegades
Halo: Legacy of Onyx
Valerian and the City of a Thousand Planets
Halo: Silent Storm
Halo: Bad Blood
Halo: New Blood
Halo: Retribution
Armada
Cast Under an Alien Sun
Sherlock Holmes
Pandemic
Halo: Envoy
Last Light
The Scorch Trials
Fifty Shades of Grey
The Maze Runner
The Death Cure
The Kill Order
The Magicians
Warm Bodies
Path of Destruction
Twas the Night Before Christmas
The Hobbit
Peter & Max
Brisingr
Beautiful Creatures
Beautiful Darkness
Eldest
Eragon
Mockingjay
Catching Fire
The Hunger Games
Solaris
Star Wars: The Old Republic: Deceived
Bossypants
A Game of Thrones
Water for Elephants
-Star Wars: The Force Unleashed
Star Wars: The Force Unleashed II
I Am Legend
Star Wars: The Old Republic Fatal Alliance
Magyk
The Lion, the Witch, and the Wardrobe
Martin the Warrior
Halo Contact Harvest
Halo: Ghosts of Onyx

West1234567890 [Also added additional books below](https://www.reddit.com/audible/comments/k0s76n/us_promotion_i_would_like_to_celebrate/gdlwylu?utm_source=share&utm_medium=web2x&context=3).

Mycroft and Sherlock - Kareem Abdul-Jabbar , Anna Waterhouse
Jurassic Park: A Novel - Michael Crichton
Harry Potter and the Prisoner of Azkaban, Book 3 - J.K. Rowling
Famous Romans - J. Rufus Fears]
Harry Potter and the Chamber of Secrets, Book 2 - J.K. Rowling
Harry Potter and the Sorcerer's Stone, Book 1 - J.K. Rowling
The Spy and the Traitor: The Greatest Espionage Story of the Cold War - Ben Macintyre
America's Founding Fathers - Allen C. Guelzo]
The Modern Intellectual Tradition: From Descartes to Derrida - Lawrence Cahoone]
Elantris - Brandon Sanderson
Boy's Life - Robert R. McCammon
Scientific Secrets for Raising Kids Who Thrive - Peter M. Vishton]
The Demon-Haunted World: Science as a Candle in the Dark - Carl Sagan
The Story of Medieval England: From King Arthur to the Tudor Conquest - Jennifer Paxton]
Peace Talks: Dresden Files, Book 16 - Jim Butcher
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration - Ed Catmull , Amy Wallace
The Things They Carried - Tim O'Brien
A Little Life: A Novel - Hanya Yanagihara
Gone with the Wind - Margaret Mitchell
The Two Towers: Book Two in the Lord of the Rings Trilogy - J. R. R. Tolkien
The Wandering Inn: Volume 1 - Pirate Aba](NaN debugger eval code:1:40
The Fellowship of the Ring: Book One in The Lord of the Rings Trilogy - J. R. R. Tolkien
Skyward - Brandon Sanderson
Napoleon Hill's Outwitting the Devil: The Secret to Freedom and Success - Napoleon Hill , Sharon Lechter (editor)
East of Eden - John Steinbeck
The Hero of Ages: Mistborn, Book 3 - Brandon Sanderson
Mythos - Stephen Fry
The Messengers - Lindsay Joelle
The Science of Sci-Fi: From Warp Speed to Interstellar Travel - Erin Macdonald]
SPQR: A History of Ancient Rome - Mary Beard
33 Strategies of War - Robert Greene
Einstein's Relativity and the Quantum Revolution: Modern Physics for Non-Scientists, 2nd Edition - Richard Wolfson]
Sufficiently Advanced Magic: Arcane Ascension, Book 1 - Andrew Rowe
Talking to Strangers: What We Should Know About the People We Don't Know - Malcolm Gladwell
Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills - Steven Novella]
The Demon Next Door - Bryan Burrough
Ancient Mythology: An Extensive Guide to the Gods, Heroes, Worship, Rituals and Beliefs of Ancient Myths - Bernard Hayes , Hasty History
The Hitchhiker's Guide to the Galaxy - Douglas Adams
Brief Cases - Jim Butcher
Medical School for Everyone: Emergency Medicine - Roy Benaroch]
Medical School for Everyone: Grand Rounds Cases - Roy Benaroch]
The American Civil War - Gary W. Gallagher]
Masters of War: History's Greatest Strategic Thinkers - Andrew R. Wilson]
Dante's Divine Comedy - The Great Courses , Ronald B. Herzman , William R. Cook
English Grammar Boot Camp - Anne Curzan]
Building a Better Vocabulary - Kevin Flanigan]
Practicing Mindfulness: An Introduction to Meditation - Mark W. Muesse]
When Violence Is the Answer: Learning How to Do What It Takes When Your Life Is at Stake - Tim Larkin
Can You Go?: Assessments and Program Design for the Active Athlete and Everybody Else - Dan John
The Grasshopper Trap - Patrick McManus
Oathbringer - Brandon Sanderson
Words of Radiance: The Stormlight Archive, Book 2 - Brandon Sanderson
The Way of Kings: The Stormlight Archive, Book 1 - Brandon Sanderson
The Wise Man's Fear: Kingkiller Chronicle, Book 2 - Patrick Rothfuss
No More Mr. Nice Guy! - Robert A. Glover
Intervention: Course Corrections for the Athlete and Trainer - Dan John
How to Win Friends & Influence People - Dale Carnegie
The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over - Jack Schafer PhD , Ph.D. Marvin Karlins Ph.D.
The Untethered Soul: The Journey Beyond Yourself - Michael A. Singer
The Alchemist: A Fable About Following Your Dream - Paulo Coelho
Side Jobs: Stories from the Dresden Files - Jim Butcher

Ultimate Casino Cashback Guide - Earn over £500 - Every Offer Explained!

This guide aims to outline all of the best gambling cashback offers available over a range of sites, following this guide you should be able to make over £500 in cashback
Note - Cashback often takes a while to payout, bear this in mind when completing offers as you may have to wait to cashout your earnings
When completing these offers don't chase any loses as the cashback will give you a profit with nerly every offer
A short review of each site and some referral links
Topcashback - Cashback will show as tracked within a few days, can take a few weeks to become payable, in some cases even longer, asides from gambling they have great offers for car insurance and mobile phone contracts, worth taking a look to save some extra money!
Ref - Extra £5 when you make £10 cashback
Non-Ref - No reward
Quidco - Much the same as Topcashback
Ref
Non-Ref
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Ohmydosh - Faster Payouts but less offers
Ref - Extra £1
Non-Ref - No reward
Minimum payout - Any
Cashback Earners - A lesser known site in need of a fresh look, this site also has some bad reviews, referal income is paid to the site on a monthly basis with the dates for each site being different, offers don't seem to show as tracked until the website receive their payment, cashback should appear in your account within 1 month of completing an offer. Cashout amounts are specific, its best to build up a balance and then withdraw. Payment takes around 3 weeks.
Ref - Sign up bonus £6.5
Non-Ref - Sign up bonus £6.5
Minimum payout is £20
Payment Proof - Payments for all sites can be seen here, quidco isn't shown as i have signed up for all the casinos on offer through topcashback

How to Maximize Profit - IMPORTANT - READ THIS

For the majority of these offers you want to play blackjack following the chart found here
Any blackjack game will do, look for a normal version of the game at the site you are playing on and make sure it is a non live game as the hand sizes will be lower.
When playing blackjack there will often be more than one spot that you can bet on, allowing the player to bet more than one hand at a time, Its important to only bet on one spot at a time as it reduces the variance of the game and will ensure you get the maximum return possible from the game, stick to £1 hand sizes when playing and dont be tempted to bet larger amounts as you will be getting a nice amount of cashback from every offer
Through playing blackjack this way the player will get a return of around 98%, meaning for every £100 staked you will lose around £2. If you make a loss on a casino site after completing the required wagering amount, withdraw your remaining balance, don't chase loses as the cashback will make up for loses and give you a profit in most cases.
All offers are updated fairly regularly, make sure to check the terms for each offer as information in this post may become outdated. Also check for other offers every now and then as new casinos are added!

TopCashBack Offers - £400+ Profit

Topcashback Referral - Get an extra £5 - See the Ref Link at the top of the page!
If you dont already have an account at top cashback, you can sign up through my referral to get an extra £5 added to you account once you make £10 cashback
Lottoland - Cashback £15
Add £11 and play 11 separate £1 hands, following the strategy outlined at the top of the post, withdraw any remaining balance.
Betfair Casino - Cashback £70
Note this is not the poker offer
Add £50 to your account and play 50 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Quidco are offering £100 for this offer
Party Casino - Cashback £26.5
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Tombola - Cashback £24.5
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Bingoport - Cashback £3
Sign up to bingoport to get an easy £3
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Pokerstars - Cashback £32
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STS - Cashback £21
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William Hill - Cashback £54
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Megacasino - £15.75
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LottoGo - Cashback £3.18
Buy a euromillions ticket
Slingo - Cashback £24.75
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PaddyPower Games - Cashback £20
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The Football Pools - Cashback £24.75
Sign up for the £10 a month subscription, cancel this after 30 days
Lottomart - Cashback £18
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Genting Slots - Cashback £25
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OhMyDosh - Cashback £40+
Referral gives an extra £1, sign up through the ref link at the top of the post to get the bonus!
Gala Bingo - Cashback £17.50
Deposit at least £5, you'll get a £10 slots bonus and 100 free spins, these carry hefty wagering requirements, Open any slot and play the minimum spin size, play until you lose all of the money in your account or complete the wagering requirements on the bonus funds. Withdraw any remaining balance.
BGO - £10 Cashback
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Lottosocial - Cashback £4
Sign up to Lotto Social - Use your correct phone number when joining as it is the only way to login to your account. Purchase 10 lines for £1, after making a purchase go to your account page and find the list of syndicates your are in, leave the syndicates to avoid making any more payments.
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Deposit £10 and get a £40 welcome bonus, just play bingo with all of your funds and hope to get some wins, bonus has 4x wagering requirements.

Quidco - Cashback £100+

Quidco don't offer a sign up bonus, find my ref link at the top of the post if you want to help me out!
All of the offers on quidco are much the same as topcashback, the only offer worth noting is the betfair casino offer which pays £100
Betfair - £100 cashback
Add £100 and play 100 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.

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Get a £6.5 sign up bonus, think this works with or without the ref link, links are at the top of the post!
To find these offers just search for casino on the site.
All of these offers state that you only need to make a deposit, its best to play through the deposit 1x to ensure that the cashback is paid.
LuckyMeSlots - Cashback £15
Add £15 and play 15 single £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Spin Genie - Cashback £12.5
Add £12.5 and play 12.5 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Cashmo - Cashback £10
Add £10 and play through £10 on any slot staking the minimum amount per spin. Don't spin the wheel that pops up after signing up or accept any other bonuses.
Ice36 -Cashback £15
Add £15 and play 15 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Spinhill Casino - Cashback £15
Add £15 and play 15 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Galacasino - Cashback £30
add £30 and play 30 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Casino765 - Cashback £12.5
Add £12.5 and play 12.5 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
Casinosuperwins - Not recommended, bad site, awful support
Casino2020 - Cashback £15
Add £15 and play through £15 on any slot staking the minimum amount per spin. Keep track of spins and quit the slot after wagering the required amount. Don't spin the wheel that pops up after signing up or accept any other bonuses.
Pocketwin - Cashback £10
Add £10 and play through £10 on any slot staking the minimum amount per spin. Keep track of spins and quit the slot after wagering the required amount. Don't spin the wheel that pops up after signing up or accept any other bonuses.
The Sun Vegas - Cashback £15
Add £15 and play 15 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
DrSlot - Cashback £10
Add £10 and play through £10 on any slot staking the minimum amount per spin. Keep track of spins and quit the slot after wagering the required amount. Don't spin the wheel that pops up after signing up or accept any other bonuses.
MrSpin - Cashback £10
Add £10 and play through £10 on any slot staking the minimum amount per spin. Keep track of spins and quit the slot after wagering the required amount. Don't spin the wheel that pops up after signing up or accept any other bonuses.
PrimeCasino - Cashback £15
Add £15 and play 15 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
ConquestAdor - Cashback £10
Add £10 play 10 £1 hands on blackjack following the strategy outlined at the top of the post, withdraw any remaining balance.
MFortune - Cashback £10
Add £10 and play through £10 on any slot staking the minimum amount per spin. Keep track of spins and quit the slot after wagering the required amount. Don't spin the wheel that pops up after signing up or accept any other bonuses.
Thanks for reading, hope this of use to some people, happy earning!

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